Role: Interactive AD, CP+B
To celebrate Coke Zero's acquisition of Coke's NASCAR sponsorship, we created a video banner that features a CZ pit team changing out a Coke billboard. The project was shot in-house and involved a team of 6 highly choreographed rock climbers, a scale-model billboard, custom pit crew outfits, and a dude suspended from a 40ft ceiling. Could this be the most physically demanding banner ad ever produced?
