(RED)Wire

Role: Interactive Creative Director, Modernista!

When (RED) asked us to help design an interactive music magazine that would help save lives, we jumped at the opportunity. Working with other red partners IDEO and Passalong, we delivered a comprehensive application design that included look & feel and conceptual development for further iterations. The application runs in the Adobe AIR environment, and automatically updates each week when a new subscription issue is delivered. Five monthly subscribers generate enough money to keep a person on AIDS medication.

We also created the marketing and branding assets for the launch which occurred on World AIDS Day, 2008. These assets included MSN.com takeover campaign, rich media banners, NYC Times Square billboard videos, and a host of supporting interactive and traditional media.