Role: Interactive Creative Director, Modernista!
We were tasked with creating a 'sizzle' video for the Palm Pre; basically something that appear the first time you power up the phone after purchase. The goal was to get the new Pre owner excited about the purchase, and to teach a couple features without being a full-blown demo (though we did a bunch of those too).
The video leaked to all the big tech blogs, and got over 55,000 views in its first three days on YouTube.
The animation was done by Psyop in NYC.
