Nest Egg Challenge Facebook App

Role: Interactive Creative Director, Modernista! The challenge was to create an online social strategy for TIAA-CREF, a financial services client that hadn't yet made the leap to facebook. We role of their communications on facebook is to educate their participants where they spend time, providing timely information and articles that will help them make better financial choices. But we wanted them to have some fun while they were there, so we built the Nest Egg Challenge. A way to make saving for retirement addictive and social. Start a saving challenge with a friend, and earn a character that you can share with others.