Michael Tabtabai : Creative Director |
Cadillac SRX preview microsite
Click here for info.
The website resizes to optimize screen real estate, always showing two cards at a time. Users can drag the cards, or use the scrollbar below.
Many of the cards expand into rich fullscreen content.
The juxtaposition of the cards makes for visually interesting layouts.
Rich media and eye candy coexist peacefully.
The site pulls down great handraiser numbers, because we put registration front and center.
A little bit of motion design and friction when you grab and throw the cards.