Michael Tabtabai : Creative Director |
Cadillac CTS-V Performance Driving Lab
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The homepage of the site, where participants can enter their driver numbers to receive their custom video.
Cadillac pro driver Andy Pilgrim was on hand to set benchmark lap times and give novice track drivers a professional's opinion of the CTS-V.
660 custom driver videos and dashboards were created, with an intuitive and engaging interface. Users can view speed, RPM, and g-force over time, as well as real-time working gauges, brake and throttle position, and a GPS readout that shows their lap time compared to Andy Pilgrim's.
Video galleries highlight most viewed, fastest lap times, and Cadillac featured videos.